'Going Digital' Builds Business: Three Out of Five of Professiona
'Going Digital' Builds Business: Three Out of Five of Professional Photographers in U.S. Say Digital Cameras Create New Opportunities
Kodak Professional Survey Indicates Photographers Benefit Immediately with Digital
Monday, February 3, 2003
For three out of five professional photographers in the U.S., digital photography is creating new business opportunities that they did not enjoy when they were shooting exclusively with film, according to a "pulse poll" survey conducted by Kodak Professional, a division of Eastman Kodak Company.
Of those generating new revenue through digital photography, 61 percent said growth occurred immediately, and another 31 percent said they reaped benefits within the first 12 months.
Distributed nationally late last year via the Internet to more than 5,000 professional photographers, the "pulse poll" is part of a Kodak Professional initiative to gain insights into how digital technologies are changing the art and business of photography. The results were released today in conjunction with the Wedding & Portrait Photographers International trade show here.
A total of 881 photographers replied to the 10-question online survey--a very high response rate that strengthens the reliability of the results. Most respondents said they work in the portrait or wedding segments, while 137 respondents work in commercial or other segments. Responses to particular questions, however, were not markedly different across the various segments.
Because the survey was conducted online, respondents might be expected to be more "tech savvy" than the overall population of professional photographers and, therefore, the results might overstate a preference for digital vs. film-based photography. All the same, the positive impacts on photographers who are "going digital" seem evident.
"Photographers love to pursue their art, but they need to pursue and support a sound business as well," said Madhav Mehra, General Manager, Digital Cameras, Kodak Professional. "Our survey shows that, while film remains popular, adding digital photography almost certainly will improve the fundamentals of a healthy photo business through new revenue and reduced costs."