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Three Out of Five of Professiona - 02/10/2003
Nearly three out of four respondents to the online survey--72 percent--said they take at least some images using a digital camera. More than half of those using a digital camera said they take more than half of their images digitally, and fully 26 percent take more than three-fourths of their images with a digital camera. The rest of these photographers' images are captured on film.

Professionals who are "going digital" indicate that digital photography helps generate new revenue in a number of ways. Asked to choose digital's single greatest impact, nearly two out of five respondents--38 percent--said digital allows them to shoot more images and to be more flexible and opportunistic. One in four--25 percent--cited their ability to produce a greater variety of products for customers. Another 14 percent said digital broadens their customer base and the types of jobs they can do, and 11 percent said digital allows them to finish projects more quickly and, therefore, book more jobs.

Among the respondents that have embraced digital imaging to some degree, more than 75 percent said digital photography saves them money by cutting into studio costs. Not surprisingly, two-thirds said they're saving money on film and processing, while 10 percent said their digital imaging workflow saves them time in the studio.

Achieving good business results involves some adaptation on the part of the photographer. Respondents--including some that do not now shoot with a digital camera--cited "the learning curve" (34 percent) and investment in equipment (28 percent) as the greatest impediments to digital imaging. One-fifth of respondents said technical glitches can be a challenge. Around 7 percent said they experience no significant challenges at all with digital imaging.

Consistent with a variety of other studies, the Kodak Professional "pulse poll" confirms that most professional photographers shoot a combination of digital and film. Nearly three in 10--28 percent--shoot exclusively with film. Around 11 percent of respondents said they always prefer the image quality of film regardless of the application.

Eastman Kodak Company Eastman Kodak Company and infoimaging

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